Caruso Passport · A working direction
Now make every visit feel personally known.
Caruso Passport creates a simpler, more elegant front door into the Caruso relationship — from the first visit at The Grove to recognition across the portfolio.
Built to extend and strengthen Caruso Signature
The opportunity
Caruso Signature already creates a strong loyalty experience for the guests who choose to enroll. Caruso Passport extends that relationship to the many more visitors who arrive, return, and engage without ever starting with an app download.
The pass
Caruso Passport lives in Apple Wallet or Google Wallet and gives Caruso a more graceful way to recognize guests, welcome them personally, and connect their experience across destinations.
The goal is not to ask more of the guest.
The goal is to make the destination feel more aware of the guest.
Apple Wallet · Google Wallet
No app to download
Added in a single tap
Apple Wallet · Added today
Welcome back to The Grove, Sarah. Your usual table at Monsieur Marcel is open whenever you'd like to settle in.
A small thank-you for your visit today — a coffee on us, next time you stop by.
When Palisades Village relaunches this August, you'll be among the first we welcome back.
The visitor experience
Recognition. Continuity. Invitation. Memory. Service. The same values that define the destinations — extended into every moment of the visit.
Sarah pulls into the Palisades Village parking structure. Flash reads her license plate as she enters. AMAZE identifies her in under a second. The concierge receives a notification with her name and visit history before she finds a spot. The gate opens automatically. No ticket. No tap.
As she parks, a personalized notification lands on her phone — a welcome back message and a table opening at a familiar restaurant. It appears on her lock screen without opening anything. It's timed to the moment she arrives, not a promotional blast.
As she moves through Palisades Village, the destination stays aware of her — only when relevant, never intrusive. A heads-up to a boutique she visits often. A curated offer from a nearby tenant. The visit feels considered.
Weeks later, her first visit to The Americana feels familiar. Her Caruso relationship travels with her across the portfolio — one guest, one welcome.
After her visit, card-linked spend data flows through Plaid, tied to the exact Palisades location. Her coins are awarded accurately. Her profile in Salesforce updates. Every visit adds to the relationship.
What becomes possible
A future-state operating picture — illustrative of the outcomes Caruso Passport can support, not a software dashboard.
A graceful way for many more guests to become known from their first visit forward — without asking them to download anything.
One guest, one welcome — whether they're at The Grove, The Americana, Palisades Village, or a Caruso hospitality property.
Teams on the ground can extend hospitality with context: a familiar preference, a kind gesture, a thoughtful invitation at the right moment.
A clearer, more humane picture of which moments, places, and gestures bring guests back — and which deepen the relationship.
Alongside Caruso Signature
Caruso Passport gives Caruso a more accessible front door into the visitor relationship. Caruso Signature remains the deeper membership and loyalty experience.
Caruso Passport opens a quieter, more accessible front door — so guests can be welcomed by name long before they consider a deeper membership.
Recognized guests can be invited into Caruso Signature at exactly the right moment, with context the team already understands about them.
Signature members benefit from a richer picture of their visits across destinations — and the team can serve them with more thoughtfulness.
A meaningful return
When Palisades Village relaunches this August, every returning guest represents more than a visit. They represent continuity, memory, and community.
Caruso Passport can help make that return feel personal from the first moment back.
A working direction
Caruso Passport shows how Caruso can recognize more visitors, connect more of the relationship across destinations, and make every return feel more personal — while strengthening the value of Caruso Signature over time.